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Marketing Programs Manager

RemoteAny, British Columbia, CanadaMarketing

Job description

Marketing Programs Manager

Hostaway is looking for an experienced Marketing Programs Manager to help accomplish mission-critical growth goals for our exciting and fast-growing startup. This is a great opportunity to join a fun and dedicated team and make a meaningful contribution in a collaborative work environment. This position will report to the Director of Marketing.

What You'll Do

  • Conceptualize and execute growth strategies to increase leads, conversions, revenue, and brand awareness

  • Generate qualified leads and efficiently accelerate existing pipeline through the sales process

  • Work with the content team to generate various types of content (written, visual, video, etc.) and distribute to our target audience

  • SEO - on-page and off-page

  • PPC and all related activities and materials

  • Research and implement new tools and processes to enable sales to close more deals

  • Measure and report the success of campaigns and continually iterate to improve ROI

  • Social media management

  • Email marketing

  • Maintain and develop our website and other collateral/promotional material

  • Deliver compelling, specific messaging for various buyer personas at various stages of the purchasing cycle

Job requirements

Qualifications / Experience

  • Bachelor's degree in Marketing or related field

  • 3 to 5 years of experience in a marketing role, preferably at a B2B SaaS and/or startup

  • A wealth of experience in developing various types of content - written, visual, video, etc.

  • Photoshop expert

  • Experience in using a full stack of marketing tools, including Hubspot, Unbounce, Google Analytics, Google Adwords, Hootsuite, Salesloft, etc.

  • Advanced lead generation experience that results in revenue growth

  • Analytical skills to measure ROI, impact of campaign performance, etc

  • Ability to continuously innovate and improve all aspects of growth marketing