Growth Lead

Job description


Hostaway is the fastest-growing global SaaS start-up in the vacation rentals industry. Our products provide the best and most cost-effective solutions for property managers and vacation rental owners. Our major partners include Airbnb, Booking.com, Expedia, and several other leaders in the industry.


As the leading property management and vacation rental platform, our mission is simple: To build a cutting-edge product by teaming up with exceptional thinkers and passionate go-getters. We strive to foster the best environment for your team members, to cultivate growth and inspiration and create an exceptional experience on our team.


Since launching in 2015, Hostaway has been rapidly expanding our teams in Toronto and Barcelona. As a fast-paced startup, our goal is to create a culture of self-starting individuals with a tenacity for learning and a sense of urgency born out of passion for growth.


Work with us. Grow with us. Win with us.

Our Toronto team is looking for a Growth Lead who will be responsible for leading the strategic and creative execution of B2B marketing initiatives across digital platforms, through global partnerships, as well as high-calibre referrals.


You will work alongside the Product, Sales, People & Culture teams, as well as external partners and agencies to bring our marketing efforts to life while driving impact along the entire funnel. You will be responsible for spearheading the entire marketing team at Hostaway while tying efforts to KPIs and metrics.

Requirements

Your impact at Hostaway:

  • Lead and drive results in all aspects of B2B marketing including digital, offline, CRM, PR, and events to build the sales funnel by generating qualified leads

  • Work closely with the management team and cross-functional teams to develop and execute an international marketing strategy in the vacation rental industry

  • Support and guide the creation and maintenance of the company brand, including messaging, tone, design, and public and analyst relations to drive heightened awareness and brand loyalty

  • Build and lead a comprehensive marketing team to drive impactful campaigns, messaging, product features and to help Hostaway stand out from the competitive market

  • Understand market and consumer trends, competitive landscape and themes in the vacation rental industry

  • Maintain department budget and report to the executive team

  • Work with Product and Engineering in designing and improving a self-onboarding funnel

  • Continually develop leadership and tactical skills

Your background/experience:

  • 5+ years working directly in a high-growth, B2B fast-paced start-up

  • Data wiz. You analyze analytics tools and infrastructure in your sleep

  • Passion for developing and delivering integrated marketing campaigns no matter the challenges that arise

  • You have successfully built out, hired, onboarded and led a marketing team

  • You hold an unshakeable track record for delivering and exceeding against targets and KPIs

  • Exceptional organizational skills, attention to detail and multi-tasking (we are excel enthusiasts in every possible way)

  • Extensive experience with Google Analytics, Google Adwords, HubSpot, Email, Facebook marketing and referral marketing

  • Background in startup work environments where you have extensively used and developed strategies using tools like GSuite, Slack, Jira and Confluence

  • Outstanding written and communication skills and ability to work with an internationally distributed and diverse team

Who you are:

  • Someone that takes full ownership while delegating to team members and giving direction as a leader

  • You believe in who you are and what you do, with the humility to address shortcomings, mistakes and learn from them while teaching others

  • You understand the pressures, ambiguity, and fast pace that comes with building out a team within a start-up. You see these as positive challenges to tackle in the most professional, calm, and effective way  

  • Creative artist, doer, strategist with a sense of high formality and professionalism

  • You hold a skillset of strong soft and technical skills and are excellent at articulating seemingly complex ideas or delicate situations  

  • You love to push ideas forward, that are backed with data, a clear process, and an agenda for successful execution

  • You love to travel and be out in the world conducting live research, making connections, and building the brand

Who we are:

- Scandinavian culture that values freedom, flexibility, embraces iteration over perfection, and most of all -success of the individual

- Super fast-paced team currently growing our international teams and shaping the leaders of tomorrow

- A ‘family’ of creatives, big thinkers, and ambitious humans

- Diverse and open-minded. We don’t care about labels and traditional thinking


We want to offer you:

- A beautiful dog-friendly office in downtown Toronto

- Stock options in a product you believe in

- Inclusive learning environment with an international and diverse team

- Endless growth and career opportunities

- Opportunities to work remotely from time to time, from any of our remote offices in Barcelona and Helsinki

- Handpicked team of the best people - we are serial entrepreneurs, guitar players, salsa dancers, top developers, singers, dog-lovers, and all-around the best team spirit


If this sounds like a team you’d like to be a part of right away - then we can’t wait to hear about you!

Let’s get in touch and discuss your next big career move.